It’s All in Your Head Brain Storms, Gray Matter, and What Makes You You

Neil deGrasse Tyson calls the humanbrain the most complicated object we know, and there’s way too much information,mystery, and discovery to cover in just a book. That’s why It’s All In YourHead is the centerpiece of a fun, illuminating franchise spanning acrossdigital, experiential, broadcast and more-all devoted to the awesomeness of yourbrain.

KEITH BLANCHARD is the authorof two novels and has contributed in various capacities to a wide range ofpublishing and production enterprises, from The Week to Cosmopolitan,Rolling Stone to The Drew Carey Show, The Wall Street Journalto Yourtango.com. Most recently the chief digital officer of the WorldScience Festival, Keith was the longtime editor-in-chief and creative directorof Maxim.

WICKED COW STUDIOSis a new content studio that starts first with book publishing while securingdynamic, world-class partnerships around its book content simultaneously. WickedCow is also Derek Jeter’s co-founder and co-publisher in Jeter Publishing, theircontent studio that includes a joint venture partnership with publishing giantSimon & Schuster. Previously Wicked Cow managed beloved pop culture brandsincluding Wiffle^®, The Roberto Clemente Estate, Big League Chew,and the Notorious B.I.G. Estate.