An Introduction to Behavioral Economics
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The second edition ofthis comprehensive introduction to studying behavioral economics includes recent research and offers an overview of methodology and expanded material on rationality, behavioral…
Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
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The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a…
Predictably Irrational The Hidden Forces That Shape Our Decisions
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at…
Strategic Brand Management
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Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.Written by experts…
The Smarter Screen
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The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital…
The Smarter Screen Surprising Ways to Influence and Improve Online Behavior
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A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at…