Accounting and Business Ethics An Introduction
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Despite the enormous impact of various accounting scandals on the accounting profession, the general malaise amongst the profession more broadly, and the significant legislative and…
Building Great Customer Experiences
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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies…
Building Great Customer Experiences
Original price was: $54.13.$16.24Current price is: $16.24.
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies…
China’s Disruptors How Alibaba, Xiaomi, Tencent and Other Companies Are Changing the Rules of Business
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In China’s Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.…
Exploring Strategy Text and Cases
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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups…
Good Strategy/Bad Strategy The Difference and Why It Matters
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Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor,…
Innovations in International Business
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A leading international business theorist and writer for more than 30 years Peter Buckley focuses in this volume on the development and modelling of the…
Narconomics / Narconomics: How to Run a Drug Cartel
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¿Cómo puede ser exitoso (y sobrevivir) el jefe de una organización criminal que se está iniciando en el multimillonario negocio de los estupefacientes?Aprendiendo de los…
Reengineering Health Care A Manifesto for Radically Rethinking Health Care Delivery (Paperback)
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In their legendary book, Reengineering the Corporation, Jim Champy and Michael Hammer introduced businesspeople to the enormous power of a revolutionary methodology called reengineering. Using…
Ringtone Exploring the Rise and Fall of Nokia in Mobile Phones
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In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and…
Sex, College, and Social Media A Commonsense Guide to Navigating the Hookup Culture
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Sex in college has never been simple. And with modern technology, the rising rates of sexual assault and STDs, and an increasingly ambiguous hookup culture,…
Strategic Advertising Management
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the…