Advertising and Promotion An Integrated Marketing Communications Perspective
Original price was: $340.60.$102.18Current price is: $102.18.
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising…
An Astronaut’s Guide to Life on Earth
Original price was: $28.22.$8.47Current price is: $8.47.
Travel to space and back with astronaut Chris Hadfield’s “enthralling” bestseller as your eye-opening guide (Slate). Colonel Chris Hadfield has spent decades training as an…
An Astronaut’s Guide to Life on Earth What Going to Space Taught Me About Ingenuity, Determination, and Being Prepared for Anything
Original price was: $21.76.$6.53Current price is: $6.53.
Travel to space and back with astronaut Chris Hadfield’s “enthralling” bestseller as your eye-opening guide (Slate). Colonel Chris Hadfield has spent decades training as an…
Authentic Selling How to Boost Your Sales Performance by Being Yourself
Original price was: $27.34.$8.20Current price is: $8.20.
Boost your sales performance by coaching your clients through an authentic, respectful and empathetic journey to success. Be proud of being a seller by taking…
Blink The Power of Thinking Without Thinking
Original price was: $14.90.$4.47Current price is: $4.47.
‘Mesmerizing’ Time An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple’s future in minutes. This…
Branding Yourself How to Use Social Media to Invent or Reinvent Yourself
Original price was: $34.63.$10.39Current price is: $10.39.
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful…
Bridging the PM Competency Gap A Dynamic Approach to Improving Capability and Project Success
Original price was: $42.89.$12.87Current price is: $12.87.
Rapidly evolving technologies, global business interdependencies, and changes to project management (PM) processes and tools demand that new PM competencies be continuously developed and adequately…
Coaching Skills A Handbook
Original price was: $51.05.$15.31Current price is: $15.31.
“A straightforward approach to the simple art of coaching conversations, while offering insight into the complexity and sophistication of coaching for those looking to take…
Como Trabaja Google / How Google Works
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Diviértete, prueba, equivócate, cuestiona, corrige, apasiónate, evalúa, decìdete: los creativos inteligentes de Google saben que para tener una carrera exitosa o dirigir una empresa tienes…
Corporate Social Responsibility: Readings and Cases in a Global Context
Original price was: $77.78.$23.33Current price is: $23.33.
As a relatively young subject matter, corporate social responsibility has unsurprisingly developed and evolved in numerous ways since the first edition of this textbook was…
Dear CEO 50 Personal Letters from the World’s Leading Business Thinkers
Original price was: $19.80.$5.94Current price is: $5.94.
50 letters from high-profile business leaders and thinkers to their CEO offering advice, insight and guidance. This collection of specially-commissioned letters offers clear, calming and…
Deshaciendo Errores / The Undoing Project: A Friendship That Changed Our Minds Kahneman, Tversky Y La Amistad Que Cambio El Mundo
Original price was: $40.04.$12.01Current price is: $12.01.
Michael Lewis examina en este brillante libro cómo la amistad entre Daniel Kahneman y Amos Tversky revolucionó radicalmente nuestra manera de entender el funcionamiento de…