Advertising and Promotion An Integrated Marketing Communications Perspective
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To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising…
Authentic Selling How to Boost Your Sales Performance by Being Yourself
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Boost your sales performance by coaching your clients through an authentic, respectful and empathetic journey to success. Be proud of being a seller by taking…
Coaching Skills A Handbook
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“A straightforward approach to the simple art of coaching conversations, while offering insight into the complexity and sophistication of coaching for those looking to take…
Corporate Social Responsibility: Readings and Cases in a Global Context
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As a relatively young subject matter, corporate social responsibility has unsurprisingly developed and evolved in numerous ways since the first edition of this textbook was…
Design Management Organisation and Marketing Perspectives
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Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.…
Design Management Organisation and Marketing Perspectives
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Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.…
Design to Grow How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
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In today’s world, every company is at risk of having a “Kodak Moment”-watching its industry and the competitive advantages it has developed over years, even…
Design to Grow How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
Original price was: $35.55.$10.66Current price is: $10.66.
In today’s world, every company is at risk of having a “Kodak Moment”-watching its industry and the competitive advantages it has developed over years, even…
Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns,…
Essentials of Operations Management
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Essentials of Operations Management is a brand new concise version of the market-leading text Operations Management. It has been developed forstudents on short courses in operations management …
Essentials of Operations Management
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Get to the core of operations management with this essential text. Essentials of Operations Management 2nd edition by Nigel Slack and Alastair Brandon-Jones is a…
Exceptional Talent How to Attract, Acquire and Retain the Very Best Employees
Original price was: $37.76.$11.33Current price is: $11.33.
Attracting, hiring, developing and retaining the right people is crucial to an organization’s success. The stakes have never been higher: a 2015 study by CAP…